4. communicate Precious Metals as showpieces of a natural life cycle
Precious metals are one of the treasures of our planet. After being mined they are processed into products that make our life modern, pleasant, sound in mind and body, valuable or simply beautiful. Old precious metals can be recycled and given a new life. Precious Metals once having brightened up the neck of a beautiful woman are may be today used in electronic circuits, in CD-ROMs, in glasses or in pacemakers.
5. focus on ethical business practices
The high value of Precious Metals requires a special focus on ethical business practices. EPMF members uphold fundamental human rights and respect cultures, customs and values in dealing with employees and others who are affected by our activities. The Precious Metals ethical business code encompasses employees, business partners, customers, and all people directly or indirectly affected by our operations. Our understanding of ethical behaviour covers especially the areas of health, environment, safety, labour, taxation, and the prohibition of anti-competitive practices.